Mark began his career in the mid ‘90s, joining Wieden+Kennedy as a copywriter doing award-winning work for Nike. While working on Coca-Cola he found his true talent: breathing fresh life into iconic American brands and reminding us what we love about them. He extended that skill to Old Spice, creating a campaign that has gone on to be one of the funniest and most enduring in advertising.
In 2008, Mark was named executive creative director of Wieden’s largest office — its Portland headquarters. He became a partner in the firm soon after.
Under Mark’s leadership, the Portland office earned a reputation as the world’s most creative ad agency, being named Cannes Agency of the Year in 2011. Along the way Mark served as jury president at Cannes and was consistently named one of the most creative people in advertising, and one of the most award-winning creatives on Creativity’s Annual Awards Report.
In 2013, Mark took charge as global executive creative director of Wieden+Kennedy, responsible for 1,600 employees, eight offices and creative work around the globe. Then, in his final year at the helm, Mark led the agency to once again being named Creativity’s agency of the year, with work for clients including Samsung and Verizon, while ensuring the agency had its best financial year on record.
In 2017 Mark founded Opinionated, his own agency based in Portland, Oregon.
Rob has been an Executive Creative Director at traditional and digital agencies as well CMO/CCO for one of fast company’s ‘Most Innovative Companies in the World’. While at Wieden+Kennedy he helped create one the most applauded and long lasting campaigns in advertising. ‘This is SportsCenter’ recently celebrated its four hundredth commercial in 2012 and is still going strong. It’s even a Harvard University Case study.
Experience at Goodby, Silverstein and Partners, Chiat/Day and Razorfish has afforded Rob invaluable experience at some of the world’s best agencies while working on some of the world’s biggest brands. He helped successfully relaunch Apple, redefine eBay and got the world to reconsider Microsoft.
Rob is an Associate Professor at Art Center College of Design.
Trish joined Opinionated in April 2018 as the agency’s President. A seasoned industry veteran, she’s worked in the ad world for longer than she’d like to admit, on both the agency and client sides of the business.
She joined Wieden+Kennedy in 1997 and ran accounts like Microsoft, Amazon.com, AOL, Belvedere/Chopin Vodka, Starbucks and P&G’s Eukanuba.
Prior to joining W+K, Trish spent three years in Japan heading up marketing communications throughout the Asia region for IBM. In January 2006 Trish returned to Japan as managing director of W+K Tokyo, where she was responsible for running the 70-person office and leading new business, agency operations and clients such as Nike, Google and PlayStation.
In January 2011 Trish returned to W+K Portland to run Target, where she led a team of 100 people across three offices, and then went on to lead accounts like Sony, American Express Open, Verizon and P&G’s global Olympics campaign.
She couldn’t be more excited to be part of what she believes is the agency model of the future – one that is nimble, understands the increasingly complex environment CMOs are facing, and values the power of creativity in solving clients’ business problems.
July 6, 2021
December 2, 2020