No Fakers

Integrated Product Campaign

Soccer is the world’s most aspirational sport, so what’s with all the flopping? Faking, diving, feigning injuries, it’s an unfortunate part of the game adidas just can’t get behind. This integrated campaign inspires American soccer players to choose agility over faking with a film starring Lionel Messi and digital content featuring athletes from the Women’s US National team.

SBNation

May 8, 2019

Play Video
Play Video
Play Video