Cozy

Multi-Platform Product Launch

Opinionated conceived and executed Allbirds’ first-ever integrated consumer campaign, launched in Spring 2018. The print, outdoor and hypnotic videos made people viewing Allbirds’ advertising feel as comfortable as they do wearing a pair of Allbirds shoes. The successful campaign was re-upped for additional markets, eventually launching globally in 2019.

AdAge

March 21, 2018

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