Backcountry Gearheads


Opinionated partnered with celebrated outdoor film-maker and world-renowned mountaineer Renan Ozturk to position as a leading retailer for winter sport enthusiasts. Our goal was to prove that you can drive a strong direct consumer response while also building a brand with great creative, all while doing so on an extremely efficient production budget. The work managed to do all this by illustrating the insane lengths Backcountry "Gearheads" will go, to ensure they are giving their customers the best outdoor gear advice available anywhere.  

Play Video