All is well in Hoegaarden

Global Brand Relaunch

Opinionated partnered with this Anheuser-Busch InBev brand to create a campaign for the Asian and North American markets. The evocative work built off the thought that Hoegaarden, brewed in the tiny Belgian village of the same name for 600 years, is a “place you can taste.” This resulted in a visually-arresting, hand-crafted campaign that highlighted both the ingredients of the beer, and the super-chill lifestyle found in the countryside village of Hoegaarden.

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