Originals – House of Classics

adidas Originals 70th Anniversary

adidas Originals has been at the front lines of pop-culture for the better part of a century. To celebrate the iconic brand’s 70th anniversary, we brought to life their most notable crossovers of sport and culture. The execution featured the most epic sneaker unboxing video yet, inspired by throwback shoebox dioramas of grade school class presentations. The film was featured in adidas’ social channels and came pared with an extensive ‘behind the scenes’ cut, for a peek at the elaborate production.

AdAge

August 22, 2019

Play Video
Play Video
Play Video
Play Video
Play Video
Play Video