Inspired by Originals

Grassroots Activation Series

In a series of local activations intended to bring adidas Originals’ creator sports brand to life, Opinionated focused on how shoe design can inspire other creative expressions. For the first activation in LA, we asked consumers what flavor their favorite basketball shoe would be if it were an ice cream. Next, we traveled to Atlanta, and posed a similar question to that city’s most celebrated barbers: if your favorite basketball shoe were a hairstyle, what would it look like?

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