It Comes With The Territory

Integrated Campaign

As the undisputed grandaddy of the Northwest craft beer movement, Deschutes is as much a part of the regional fabric as rain and running shoes. To affirm its iconic status in the region we created Deschutes’ first ever brand campaign: It Comes With The Territory. Executions across video, radio, out-of-home and social touched on a variety of locals-only topics including the first beer advertising to acknowledge the sudden ubiquity of legal weed, touting Deschutes as “the beer of choice in the land of recreational cannabis.”

Agency Spy

November 9, 2018

Adweek

May 24, 2019

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