Seventh Generation

It's Just Science

Many people hear 'plant-based laundry detergent,' and assume it just won't work. But the science behind Seventh Generation's method is pretty interesting. Photosynthesis for example - cleans the oxygen. And when applied to textiles, plant-based surfactants trap stains at the molecular level and flush them away.

In other words - plants clean the air. And your clothes.

It's just science.

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