LUCI Brand Launch

Brand Launch Campaign


With a Grammy-winning country music star founder who only wanted what was best for his daughter, the Luci origin story is as inspiring as its namesake product. We partnered with Barry Dean and his team to launch the world's first brand of smart, AI-enabled, powered wheelchair technology on Father's Day 2020. The work illustrates the birth of Luci through Barry and daughter Katherine's emotional journey and celebrates the fearless spirit of the powered wheelchair community.

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