You're probably familiar with imagery of people sipping steaming coffee, warming their hands around a mug while looking out a cafe window or grabbing a handful of coffee beans. These all have one thing in common - they're stale. What's not stale is Peet's coffee. They print the roast date on every bag of coffee so you know it's fresh. They also pull bags off the shelf after 90 days, so you'll always enjoy a fresh cup of coffee.
If your coffee doesn't have a roast date, it might not be fresh and it's definitely not Peet's.
Peet's. Wake up.