Vote for the Future

Integrated Brand Campaign


The people in this country who stand to be most affected by climate change are the ones who are too young to vote . This year, Seventh Generation is using its platform to urge those of voting age to vote on behalf of the generations who can’t yet.

Directed by Oscar-winning documentarian Errol Morris, the spots feature young people imploring the older generation to vote for them. The work launched in conjunction with an open letter in the New York Times from Seventh Generation's CEO advocating for the climate to be a marquee topic in this year's debates. Lastly, a website allows voters to pledge their vote on behalf of future generations at seventhgeneration.com/voteforthefuture

AdAge

September 29, 2020

AdAge

September 29, 2020

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