Yung Series Flashback

Digital & In-Store Product Launch

To launch the adidas Originals 90s-inspired Yung series, we created a campaign that literally rolled back the clock to the days of the early Internet, complete with pagers, 32-bit minigames, an influential sneakerhead blogging as his 14 year old self, and a website featuring some seriously old-school web design.


January 1, 2019

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